Customer Story

100% Biluthyrning

Location
Location Sweden
100% Biluthyrning has grown from a small startup with just a few cars into a rapidly expanding car rental company.
Checkmark Objective

To build a fully digital, self-service car rental operation that eliminates manual administration, simplifies the booking journey, and allows the business to scale efficiently without increasing operational complexity.

Star Result

100% Biluthyrning scaled from a small fleet to several dozen vehicles, increased direct online bookings, reduced administrative workload, and achieved strong, sustainable growth driven by a clear, automated customer experience.

Key features used Key features used
  • Online Bookings
  • Online Payments
  • Order Tracking
  • Administration tools
  • Smart locks and access control
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How 100% Biluthyrning Scaled Its Car Fleet

When Jörgen and Stefan launched 100% Biluthyrning in late 2023, the company itself was new, but their experience in the car rental industry was extensive.

They knew exactly what customers expect from a modern car rental service: clarity, simplicity, competitive pricing, and a smooth booking process without unnecessary friction.

From day one, their ambition was clear.

Their goal was to create Sweden’s most seamless car rental service with competitive prices and high service standards.

The company started with only a few cars, but demand increased quickly. Today, 100% Biluthyrning operates a fleet of several dozen vehicles and continues to grow steadily.

Why 100% Biluthyrning Grew Rapidly

Based on their previous experience, Jörgen and Stefan understood how quickly car rental operations can become inefficient when systems, customer flows, and administration are not well structured.

They wanted to avoid phone bookings, manual routines, and complex spreadsheets. Instead, they focused on building a self-service rental experience that customers could complete independently, anytime and on any device.

Their strategic choice was simple:

Build a modern, helpful service from day one.

To support this approach, they chose Sharefox as their platform for bookings, payments, calendars, and administration. The goal was not just to solve operational challenges, but to eliminate them before they appeared and allow the business to scale without increasing administrative workload.

How The Customer Journey Works At 100% Biluthyrning

Every part of the booking process is designed around one core principle:

Customers should clearly understand the process and feel confident at every step.

The digital customer journey includes:

  • Real-time pricing shown directly during booking
  • Clear, step-by-step information throughout the process
  • Automatic confirmations, notifications, and documentation
  • A predictable experience from booking to vehicle return

For the team, this means fewer interruptions and less manual work.
For customers, it means faster decisions and a smoother rental experience.

More Bookings, Less Admin, Bigger Fleet

Growth came quickly, not because the company worked harder, but because the customer experience improved significantly.

Bookings Increased Significantly

From the early stages, website visitors began completing bookings directly online instead of reaching out manually.

Customers Navigate The Process Independently

With transparent pricing and availability, most customers complete the entire booking without needing assistance.

Better Control Over Daily Operations

Fleet management, availability, and administration are handled in one centralized system. This allows the founders to focus on customer service and business growth while routine tasks run automatically.

More Cars To Meet Growing Demand

The most visible result of this growth is the expansion of the fleet.

The company grew from just a few vehicles to several dozen cars, and demand continues to rise.

What 100% Biluthyrning Says

“With Sharefox, we can continue to grow without increasing administration. The system gives us full control over the fleet and makes the entire process easier for customers. Since launch, we’ve seen record bookings and have expanded our fleet to meet demand.”

Jörgen Däumichen, CEO, 100% Biluthyrning

A Growth Journey That Continues

By combining deep industry experience with a fully digital rental process, Jörgen and Stefan have built a service that customers trust and return to.

Their approach has resulted in a business model that:

  • Scales efficiently
  • Reduces administrative workload
  • Improves the customer experience
  • Supports long-term growth

They achieved exactly what they set out to build.

A smooth, modern car rental experience that keeps customers coming back and recommending the service to others.

Ready To Digitize Your Car Rental Business?

If you want to streamline operations, reduce manual work, and scale your rental business efficiently, book a demo to see how the platform can be tailored to your needs.