AI Search: A Simple Checklist for Rental Businesses

More customers now use AI tools like ChatGPT to find suppliers. Instead of scrolling through pages of search results, they receive a single answer with a few recommended companies.

The question is no longer only how you rank in Google. The question is whether your rental business is included in the answer.

Here is a simple and practical checklist to help you improve your visibility in AI search.

1. Is Your Website Open and Accessible?

Before optimizing content, make sure AI systems can actually read your website.

Check:

• That your website does not block crawlers in robots.txt

• That important pages are not behind login

• That key information is not only available in PDF format

If AI cannot access your content, it cannot recommend you.

2. Do You Have One Complete Page per Service?

AI prefers pages that provide a clear and complete answer to one specific topic.

For each core service, you should have a dedicated page explaining:

• What you rent out

• Who it is suitable for

• What is included

• How booking works

• Pricing structure

• Frequently asked questions

Short and generic pages are less likely to be cited.

3. Is Your Pricing Information Clear?

AI often extracts concrete facts such as:

• Price

• Location

• Opening hours

• Terms and conditions

If you do not provide pricing guidance, your chances of being recommended decrease.

You do not need to publish every detail, but a transparent pricing structure increases credibility.

4. Do You Have a Structured FAQ?

AI models favour clear questions and answers.

Add an FAQ section to your service pages with questions such as:

• What happens if I return late?

• Do I need to pay a deposit?

• Is insurance included?

• Can I collect outside opening hours?

Clear questions make it easier for AI to understand your offer.

5. Is Your Information Up to Date?

Outdated prices, old terms and inconsistent information weaken trust.

Review:

• Service pages

• Price lists

• Blog posts

• Opening hours

Consistent and updated information increases your chances of being used as a source.

6. Do You Have Reviews and Ratings?

AI systems often take into account:

• Number of reviews

• Ratings

• Customer feedback

Create a simple process for asking customers for feedback after a completed rental.

Genuine and consistent reviews strengthen both local visibility and AI recommendations.

7. Is Your Language Clear and Specific?

Avoid generic statements like:

“We offer high quality and great service.”

Be specific instead:

“We offer 12-meter lifts with delivery in the Copenhagen area.”

Clear language improves understanding for both customers and AI systems.

What Should You Do First?

Start with one page.

Choose your most important service and:

• Improve the product description

• Add an FAQ section

• Clarify pricing

• Update outdated information

Small improvements can make a significant difference over time.

Want to Go Deeper?

This checklist gives you a practical starting point.

If you want a more detailed breakdown of how to get recommended in AI search, read our guide on how to make your rental business visible in AI search. There we walk step by step through structure, content and technical factors.

You can also explore one of our webinars on AI recommendations and AI search.

Summary

AI search is changing how customers discover rental businesses. By structuring your content clearly, keeping information updated and creating more complete service pages, you increase your chances of being recommended.

It does not require major technical changes. It requires clarity and structure.

Ready to Improve Your Rental Business Structure?

A modern rental system makes it easier to keep information consistent and up to date while managing booking, payments and customer communication in one place.

Sharefox helps rental businesses digitalize and automate the entire rental process, creating a strong foundation for growth and visibility.

Contact us to learn how a modern rental software can support your business.