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How to start a Ski and Snowboard rental business

By Christian Wilkens 

Why start a Ski rental business?

With the newest technology in rental software, the launch time and cost has been reduced considerably.

Skiing is a popular sport, and if you have the know-how to ski then this could be an excellent rental business idea. Ski rentals are perfect for people who love skiing but don’t want their own equipment because it takes up too much room or just simply does not have enough time in a day.

The profit margin on ski rental businesses can vary depending upon where they’re located (more crowded areas will offer higher prices) however with proper management skills any beginner should make at least some cash flow each year off ski rentals alone.




Industry size and growth

One of the most popular winter activities in the world is hitting the slopes on skis or a snowboard. In 2022, the market size of the ski and snowboard resorts industry in the United States alone  stood at 4.28 billion U.S. dollars. 

The ski and Snowboard rental industry provides ski and snowboard rental services, including accessory rentals, such as helmets. Firms also rent other snow-related sports equipment such as snowshoes. 

The alternative environment has been a revolutionary change for the ski rental industry to offer more flexibility on the slope. For snowboarding, it has assisted in providing innovative snowskates with the production of a new e-vehicle.

Trends and challenges

Trends in the ski rental industry include:

  • The growing popularity of eco-friendly tourism has caused a concomitant increase in biodegradable products. In the future, many global industries are switching to 100% recyclable equipment for commercial use as well. That is why starting a ski rental business now is a great idea. 

Challenges in the ski industry include:

  • With climate change it has become more unstable to run a ski rental business and being dependent on snow machines is very expensive. 

Pros and Cons Of Starting A Ski Rental Business

Pros and cons

There are many pros and cons to consider before deciding if starting a ski rental business is right for you.


  • Going on a ski trip is for most people a package deal. You rent the skis and stay at a resort. The increase in renting vs owning is very beneficial for ski rentals. 
  • You have a lot of accessories to either sell or rent out.


  • Very seasonal and are vulnerable to weather conditions
  • Extremely dependent on a geographical location near a slope.

Factors to consider and the cost of starting a Ski rental business

Investigate other local ski rental businesses to discover what types of skis they rent, how much they charge and any other services they offer. Consider how you can differentiate yourself from other ski rental businesses by offering lower rates, top-of-the-line skis, family packages, online reservations or services such as ski repair or skiing lessons.


Other important factors to consider:


The Brands and Number of Skis You Are Starting With.

The Choice of Location.

Additional Services Offerings.

The Cost for Branding, Promotion and Marketing.

Cost of Recruiting and Training Your Staff. 


Business plan

With a good business plan, you can be confident that your investors will see success. They’re looking for proof of concept before funding is committed and this means there needs to be clear plans in place – something we call “key elements.” Your roadmap lets everyone involved know what steps are necessary when starting or managing a rental business; it also gives outside parties confidence they’ll receive tangible benefits from working with/investing into YOUR company!

  1. Write an executive summary
  2. Company description
  3. List your products and services
  4. Perform a market analysis
  5. Organization overview
  6. Who is your customer?
  7. Make a marketing plan
  8. Provide a logistics and operations plan
  9. Make a financial plan


READ: ”How to create a business plan for rental business”


Essential software and tools for a rental business

In order to have a good rental business, it’s important that you secure the right software and ask yourself: what does an ideal customer expect from my online experience?

A good rental software must contain these two functions:

  • Online booking system: What your customer can actually see and experience on the website. Choosing, booking and paying.
  • Management system: The part of the software that you use for handling orders, control inventory and have an efficient admin operation.


READ: ”Essential software and tools for a rental business”

Marketing Strategy

Marketing is a crucial part of running any successful business, and marketing strategies can be the difference between success or failure. A company’s value proposition (the reason they exist), key brand messaging(what it says about them) data on target customer demographics like age groups; all these things work together in order to attract new consumers who will turn into customers after being attracted by your product/service offerings!


READ: ‘’How to create a marketing strategy for rental businesses’’

Start your ski rental business idea today!

There are rental business ideas for nearly every niche. If you’re interested in starting a profitable business in the rental industry, find your ideal match in the list above and then invest in the items needed to provide quality rental services to your community. We at Sharefox can help you get started with the rental software that you need.

What are you going to do now?

  1. Do you want to grow your business today? Try Sharefox rental system for free – or book a demo and get a personal expert to analyze your company’s situation, come up with solutions on how you can streamline your methods and create a more profitable company.
  2. To learn more about the Sharefox rental system, read about trends and news for free, visit our blog or visit our resources section in the main menu. Here you can download guides and e-books that we also share with our customers.
  3. If you want to work with the circular economy and Saas and want to be part of the Sharefox team or find out why we are one of the fastest growing rental platforms in the rental industry, see our job postings here.
  4. If you have a good friend or know someone who would have found this article interesting, then feel free to share it with them via email, Linkedin or Facebook .