Blog

Category: Circular economy

How the shift from ownership to access is reshaping business. Insights on rental and subscription models, sustainability in the sharing economy, and how rental businesses can thrive as consumers choose renting over buying.
Marketing strategy for rental businesses
Featured

How to create a marketing strategy for rental businesses

A marketing strategy is vital when starting and running any business. It should cover not only your current decisions but also the future path you’ll take to market your rental business more efficiently, get more customers and yield more revenue.
retail mall

How Rental Will Transform Retail

Rental is no longer a niche corner of retail — it's becoming a core commerce model in its own right. This article breaks down how access-based models are changing profit margins, inventory management, and the customer experience, and what retailers need to do to compete as rental goes mainstream.

Equipment as a service

Equipment-as-a-Service (EAAS)

Equipment-as-a-Service is changing how businesses access machinery, vehicles, and physical assets — trading ownership for flexible, usage-based access. Here's how the model works, what it costs, and how operators across industries are putting it to use.

Cloth Fashion

Fashion Rental Trend and Subscription

Clothing rental and subscription services are reshaping how people experience fashion — trading ownership for access to a rotating wardrobe of designer styles. Here's how the model works, how top services like Rent the Runway, Nuuly, and Armoire compare, and what to look for before you subscribe.

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