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A marketing strategy is vital when starting and running any business. It should cover not only your current decisions but also the future path you’ll take to market your rental business more efficiently, get more customers and yield more revenue.
What is Sharing Economy?
The sharing economy has changed how people think about ownership — favoring access over buying. This guide breaks down its origins, key models, Rachel Botsman's contributions, how it compares to the gift economy, and where it's headed next for rental and subscription businesses.
