Customer Story


Location Oslo, Norway
Founded 2018
Parkdressen is a parka rental company that provides children with an all-in-one, durable outdoor suit that is suitable for the autumn, winter, and spring season.
Checkmark Objective

Provide an online rental platform where families can easily rent children’s clothing and enable a more sustainable consumption.

Star Result

Parkdressen launched quickly into the market using Sharefox clothing rental software that enabled parents to subscribe to rent parkas for their children online.

Key features used Key features used
  • Online Bookings
  • Variants Control
  • Online Payments
  • Order Tracking
  • Automated Emails
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Parkdressen is a parka rental company whose aim is to change consumption habits for children, making it easier for the next generation to transition to sustainable consumption.

As children tend to grow quickly, parents end up purchasing several parka suits within a short period, leading to a large consumption for the family which is not sustainable. With Parkdressen’s business model, families can rent a single parka to suit their child and be worn throughout three seasons – autumn, winter, and spring. The suit is adaptable to weather, temperature, and the child’s needs and can be swapped as the child grows.



Parkdressen needed an innovative digital rental solution to successfully launch their operations and give customers the best experience. The clothing rental market is ever growing and highly competitive. Between managing the day-to-day operations of the business and trying to meet customer needs, there’s usually not enough time to grow and gain an edge. However, digitizing a rental business by having a rental software makes it easier to achieve business goals.



Parkdressen turned to Sharefox for a rental and subscription platform to enable users to subscribe easily to their products. With the Sharefox clothing rental software, Parkdressen can reach their potential customers better and allows users to find and book the right product.

A digitized rental system also offers less time on administrative tasks, reduced operational costs, and enhanced productivity.

In partnership with Sharefox, Parkdressen was able to provide an easy way for parents to subscribe to rent parka suits directly on their website. Sharefox’s solution also helped them launch quickly into the market.


As more and more people realize that they can rent almost anything they need, it’s up to us to give them a positive experience. When we were just getting started with our parka suits business, we looked for a subscription rental software that would provide us with everything we need to run our business. Sharefox was the perfect fit.

Henrik Hojem - parka suits rental business Henrik Hojem Decoration line CEO, Parkdressen

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