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How to create a marketing plan for rental businesses? Download free marketing plan template

Once you have your business plan and marketing strategy in place, it’s time to mapping out the concrete plan for how your will market your rental business. It is essential to develop a comprehensive marketing plan that will ensure success and longevity in the marketplace. Let’s take a look at the benefits of developing an effective marketing plan and how you do it. In the end of the article you can download a free marketing plan template for rental businesses.

What is a marketing plan?

Your marketing strategy is the foundation, and your marketing plan is constructed around it to achieve specific objectives. Your strategy is the reasoning or motivation for your actions, while your plan is a rundown of those actions. The plan details what will be done, where and when it will take place, as well as how progress can be monitored.

Why create a marketing plan?

A well-crafted marketing plan can help you define your target market and goals, measure key performance indicators (KPIs), and determine how best to promote your product or service. Your marketing plan is key to success and must therefore be given thoughtful planning and care.

How to create a marketing plan?

When creating your marketing plan, it is important to keep in mind the steps you took when creating your business plan and marketing strategy. While there are many ways to create an effective strategy, all great plans should include a plan for the following essentials:


Executive summary

One of the first steps of creating a successful marketing plan is writing an executive summary. In this part you should discuss the goals you want to achieve and how to reach them in an efficient manner.

Defining your target market

The next step is defining your target market. It’s important to understand who your ideal buyer persona is and what challenges they are facing. Once you have identified this information, you can develop language that speaks directly to them in order to create a strong connection.

Measuring KPIs

Another benefit of developing a comprehensive marketing plan is that it allows you to measure key performance indicators (KPIs). These KPIs can be sales revenue, cost per lead, client value, website traffic-to-lead ratio, lead-to-client ratio, landing page conversion rates, organic traffic and more. Being able to accurately measure these KPIs will help you improve your marketing efforts and make data-driven decisions about how best to reach your target audience.

Measuring KPIs - Marketing plan

Analyze the current market conditions

It is crucial that you describe your goals, strengths, weaknesses, environmental factors and market analysis to get a complete picture of your business moving forward. By doing this, you will be able to identify any challenges and plan accordingly for the best possible outcomes.

The 4 “P”s of Marketing

When creating your marketing plan, it’s also important to consider the 4 “P”s of marketing – Product, Price, Place and Promotions.

  • When it comes to product or service offerings, what makes yours different from competitors?
  • What pricing model do you use?
  • Does it make sense for buyers to see your product/service online first?
  • Finally, what avenues will be used for promotions such as online advertising or email marketing?

Website and Branding

Creating a website that is up-to-date and easy to navigate is essential for businesses in today’s digital world. It should be designed with the user experience in mind; this means it needs to be aesthetically pleasing while also conveying a strong brand identity. Additionally, make sure the website includes relevant information about the company; this includes contact information, product/service descriptions, customer testimonials, etc. It is also important for companies to ensure their websites are optimized for mobile devices as more people are browsing on mobile than ever before.

Answer the following questions:

  • Does your website messaging resonate with your personas?:
  • Is it set up to generate leads for your business?
  • Is your website up-to-date and easy to navigate?
  • Can your visitors on the website easily find relevant information about the company? This includes contact information, product/service descriptions, customer testimonials, etc.
  • Is the website optimized for mobile devices?

If the answer to any of these questions is no, then you should include those steps in your marketing plan.

Content Strategy and Plan

Content creation can help attract new customers and keep existing ones engaged by providing them with relevant information about your products or services through various channels such as email newsletters or social media posts. Additionally, having an effective content strategy allows you to create content that aligns with your business objectives while also being measurable and actionable. When creating a content plan consider factors such as SEO optimization (e.g., keyword research) as well as platform selection (e.g., which social media networks are most appropriate for your business).

Marketing Plan


The right channel mix will depend on your specific business objectives; however there are some things that all businesses should consider when selecting their channels such as understanding the advantages/disadvantages of each (e.g., digital vs print), optimizing campaigns across multiple platforms simultaneously (e.g., using retargeting ads), budget allocation (e.g., how much should I allocate towards each channel?), tracking performance (e.g., using KPIs), etc. It is also helpful to look at examples of successful campaigns from different industries in order to understand how they used certain channels effectively.

Social Media Plan

Social media plays an increasingly important role in modern business, and creating a comprehensive social media plan is a critical step for any rental company. With an effective plan in place, businesses can maximize the reach of their messages across popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Crafting engaging posts that resonate with target audiences is an art form all its own; however, there are tips and strategies that can be employed to maximize impact. Additionally, leveraging user generated content is another key piece of a successful social media plan.

Social media platforms have extensive testing options that can measure the effectiveness of campaigns; by using these tools to analyze data, businesses can focus on best practices such as responding promptly to customer queries. Balancing the pros and cons associated with each platform will also help businesses decide how they want to use influencer marketing in their larger social media strategy.

Create a marketing plan for your rental business


Setting up a timeline for marketing your rental business is an important element of success. It helps you stay organized and anticipate potential bumps in the road. When creating your timeline, start by realistically assessing your resources such as staff, tools, budgets, and time. From there, set achievable goals based on resource availability and then break these down further into tasks associated with content creation and promotion. Finally, identify any key milestones along the way that need to be met in order to reach your ultimate goal. Taking the time to create a timeline for marketing will ensure that you are always one step ahead – and that’s good news for any rental business.


When setting a budget for rental businesses, there are some key strategies to consider in order to make sure the budget is used most effectively. The first is to determine which resources are essential for achieving the business objectives, while understanding which resources may not be necessary and can be left out of the budget. This can include taking into account both current and future needs in order to adjust budget restrictions where necessary. Additionally, by doing accurate research, budgeting can be prioritized by recognizing areas that need greater investment. Another important element to consider when budgeting is estimating cost per acquisition (CPA) for measuring performance in marketing campaigns.


Successful rental businesses know how to delegate responsibilities efficiently, use project management tools to keep everyone on track, and ensure deadlines are communicated clearly. Investing in an efficient responsibility management system makes all the difference when running a rental business. It provides an added layer of organization and structure while also creating opportunities for collaboration among all team members.

The results of following your marketing plan

Ultimately, creating an effective and comprehensive marketing plan is vital for any business looking for success in today’s marketplace. This requires understanding who your target market is and what challenges they face; measuring key performance indicators; and considering the 4 “P”s of marketing when promoting products or services. By taking these steps into consideration when developing a strategy for success you can ensure that all aspects of your business are covered.

Download our free marketing template for rental businesses

Get a free marketing plan template created specifically for rental businesses and start planning your marketing for the entire year.

What are you going to do now?

When you are ready… here are 4 ways we can help you expand your rental business!

  1. Do you want to grow your business today? Try Sharefox rental system for free – or book a demo and get a personal expert to analyze your company’s situation, come up with solutions on how you can streamline your methods and create a more profitable company.
  2. To learn more about the Sharefox rental system, read about trends and news for free, visit our blog or visit our resources section in the main menu. Here you can download guides and e-books that we also share with our customers.
  3. If you want to work with the circular economy and Saas and want to be part of the Sharefox team or find out why we are one of the fastest growing rental platforms in the rental industry, see our job postings here.
  4. If you have a good friend or know someone who would have found this article interesting, then feel free to share it with them via email, Linkedin or Facebook .