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Sharefox recently hosted the webinar “How to Make Your Rental Business Visible in AI Search,” where Fred Kihle from Sharefox and Stian Eris from Bonzer shared practical insights on how artificial intelligence is reshaping search, visibility, and marketing.
They demonstrated how rental businesses can use AI-optimized content, local SEO, and technical improvements to become more visible — not just on Google, but also across platforms like ChatGPT, Gemini, and Perplexity.
In this article, you’ll find a summary of the key topics discussed, and below you can watch the full webinar recording.
The customer journey no longer begins with a keyword. Increasingly, people are asking full questions directly to AI platforms — which return answers, not links.
To appear in these answers, your business needs to be understood by AI, not just indexed by search engines. That means it’s less about keywords and more about how your company demonstrates trust, experience, and relevance.
To achieve visibility, your content should clearly reflect four key qualities:
Together, these form the E-E-A-T principle — the foundation for visibility in both traditional and AI-driven search results.
Modern SEO is built on the pillar and cluster model. Create one main “pillar” page for a core topic — for example, tool rental — and support it with related “cluster” pages, such as drill rental, saw rental, and ladder rental.
This helps AI systems understand the relationships between topics, making your brand more likely to appear in relevant search results.
To stay current, update your content every six months — it signals freshness to both search engines and AI models.
Even in an AI-driven world, local visibility remains essential:
An updated website with fast loading speed and a valid sitemap also helps improve your visibility across all search platforms.
Publish articles and guides freely, but keep them separate from your main booking pages. A dedicated section like “Resources” or “Blog” lets visitors explore content without disrupting the booking experience — and helps AI understand your site structure better.
Use landing pages to drive conversions — such as car, equipment, or tool rentals.
Use blog posts to build trust and share insights — for example, “How to Rent a Car Safely in Winter.”
Together, they form a balanced strategy that builds both authority and long-term visibility.
During the webinar, we also shared how Sharefox is putting AI into practice.
We’re developing an AI-based help center assistant that can answer merchant questions in natural language, and a smart configurator that automatically manages calendars and public holidays across different countries.
These features make daily operations simpler for rental businesses and mark the start of a broader AI initiative across the entire Sharefox platform.
But AI isn’t just about marketing — it’s transforming how rental companies operate. Automation, smarter customer support, and data-driven decision-making are opening new opportunities across the industry.
Sharefox is actively helping rental businesses adopt AI in a practical and value-driven way — to save time, reduce manual work, and create better customer experiences.
This webinar was the first in a series exploring how AI can be applied in the rental sector, from marketing to operations.
Book a chat with us at Sharefox — we’ll help you find the right solutions for marketing, automation, and digital operations.
creating high-quality content can be time-consuming, and hiring a content writer can be expensive. Fortunately, there are many free AI tools available that can assist you in generating top-notch content in a fraction of the time.
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