What is content marketing?
Content marketing is content of interest to potential customers that is created to arouse curiosity and get people to discover their services. This can be content in the form of articles and blog posts, downloadable PDFs, e-books, videos, webinars, lectures and podcasts. In order to succeed with content, it is important that it is interesting to your target audience and relevant to your product.
Why do content marketing?
By regularly producing content on your website, you increase your organic visibility on Google. Check which search phrases are searched for in the Google search engine and use the Google Keyword Planner to determine which keywords are most searched for. Decide which keywords to include in your article so that you appear in a Google search.
Here is 10 reasons why Content Marketing is King when it comes to rental business.
- Build Brand Awareness: Content marketing helps rental businesses to establish their brand in the market, as it enables them to create and share content that resonates with their target audience.
- Generate Leads: By creating valuable content and offering it to potential customers, rental businesses can generate leads and build a list of prospects who are interested in their products or services.
- Improve Search Engine Ranking: High-quality, relevant content can improve the rental business’s search engine ranking, making it easier for customers to find them online.
- Develop Trust and Credibility: Creating informative and helpful content can establish rental businesses as thought leaders in their industry, building trust and credibility with potential customers.
- Engage with Customers: Rental businesses can use content marketing to engage with customers on a regular basis, keeping them informed and updated about their products and services.
- Drive Traffic to Website: Consistently creating and promoting content can help rental businesses drive traffic to their website, increasing their online presence and visibility.
- Cost-Effective Marketing: Compared to traditional marketing methods, content marketing can be a cost-effective way for rental businesses to promote their products and services.
- Showcase Products and Services: Rental businesses can use content marketing to showcase their products and services, highlighting their unique features and benefits.
- Stay Ahead of Competition: Rental businesses that invest in content marketing can stay ahead of their competition, by creating content that resonates with their target audience and differentiates them from their competitors.
- Long-Term Benefits: Content marketing provides long-term benefits for rental businesses, as valuable content can continue to attract and engage potential customers long after it’s published.
What works and how do I proceed?
Video is known to be what works best in social media. Video also makes people stay longer on your website and is therefore a very important tool. Producing small animated video clips has today become far cheaper and easier than before. Webinars, lectures and podcasts are other current formats. Relevant e-books or downloadable PDFs are popular content that you can give away for free in exchange for contact information, so that you can contact potential interested parties again at a later opportunity. This is especially true for B2B (business to business) companies, but can also be interesting to test out for B2C (business to consumer) companies.
Here are out top 5 of best content marketing types for rental businesses:
- Blog Posts: Blog posts are a popular form of content marketing because they allow rental businesses to showcase their knowledge and expertise in their industry. By providing informative and engaging content, rental businesses can attract and retain customers.
- Social Media Posts: Social media platforms like Facebook, Twitter, and Instagram provide a great way for rental businesses to share their content with a wider audience. By creating shareable posts that resonate with their target audience, rental businesses can generate more traffic to their website and build their brand awareness.
- Videos: Video content is becoming increasingly popular in the world of content marketing. Rental businesses can use videos to showcase their products and services in a more engaging way, and to provide helpful information to their customers.
- Infographics: Infographics are a visual way to present complex information in an easy-to-understand format. Rental businesses can use infographics to showcase statistics or other data that is relevant to their industry, making it more accessible to their audience.
- E-books and Whitepapers: E-books and whitepapers are more in-depth pieces of content that allow rental businesses to provide detailed information about their products or services. These types of content can be used to educate potential customers and establish the rental business as a thought leader in their industry.
All of these types of content marketing work because they provide value to the customer. By creating content that is informative, engaging, and helpful, rental businesses can attract and retain customers, build brand awareness, and establish themselves as thought leaders in their industry.
The goal of all content is ultimately sales
Content marketing is an effective way to attract new customers and drive additional sales to existing customers. For example, when writing a blog post, it is important to link to the relevant products so that it is very clear and easy for the customer to find your rental services. It is then important to have the right tools so that the content actually leads to new customers or repurchases.
We have developed a useful rental system for rental companies. With Sharefox, you can very easily and efficiently work with content marketing in a strategic way. Write blog posts with the effective blog module. Upload PDFs, E-books and videos. Set up newsletters using integration with Mailchimp, or use contact forms to exchange content for contact information for potential customers. Here you get access to all the tools you need to do content marketing.