Sharefox Product Updates 2025: Built for Simpler, Smarter Rental Operations

If you run a rental business, 2025 probably felt like a year of quiet, constant course-correction — a customer asking for a card update here, a subscription billing date dispute there, an inventory item that needed manual re-tagging after every order. None of it is glamorous. All of it adds up.

That’s exactly the friction we spent 2025 trying to remove.

Every update below shipped because a rental business — equipment, vehicle, event, or self-storage — told us where the manual work was hiding. We’ve grouped them by the part of the operation they touch, so you can jump straight to what’s relevant to you, whether that’s the booking experience, your subscription rentals, or how your catalog shows up in Google and AI search results.

“Our goal in 2025 was never to add features for their own sake. It was to find the ten-minute manual task a rental operator repeats every single day, and make it disappear.” — Sharefox Product Team

A Smoother Booking Experience

The storefront is where trust is won or lost, so this is where a lot of 2025’s work went.

• Customers can now download order PDFs directly from My Orders — fewer “can you resend my receipt” emails.
• Product pages can show the number of available units for a given rental period, so customers stop guessing and stop calling to ask.
• Included accessories can be shown or hidden on product pages, keeping listings clean without hiding what’s actually included.
• You can now restrict how many units of a product a single customer can add to their cart — useful for high-demand seasonal stock.
• Coupons apply automatically in the shop, removing the manual code-entry step that quietly costs conversions.
• A new image carousel brings a more visual front page to stores that want to lead with photography rather than text.
• Receipts can show prices with or without VAT depending on customer type — a small detail that matters a lot for B2B renters.
• Booking restrictions for selected categories can now be limited to whitelisted customers only, which is useful for high-value or permit-only equipment.

Together, these changes push more of the booking journey into self-service, which is the same direction the wider rental market is moving — more on that below.

More Visible in Online Search (and AI Search)

Search behavior changed faster in 2025 than in most previous years combined, with AI-generated answers increasingly sitting above traditional results. Sharefox’s SEO work this year reflects that shift:

• SEO title tags now work for sales products, not just rental listings.
• Broader AI search visibility through Schema Markup (JSON-LD) — the structured data that helps AI Overviews and answer engines understand and cite your pages correctly.
• Fixed og:image meta tags, so product and blog images display correctly when shared on social media.
• The blog post URL slug can now be edited after publishing, which matters for keeping URLs clean as content strategy evolves.

If you want a deeper look at how AI search is reshaping discovery for rental businesses, we cover it in our AI search visibility guide and our practical AI search checklist.

Flexible Customer Management

• More flexible customer-level discounts — set specific discount rates per category for specific customers, instead of one blanket rate.
• Update customer login emails directly in Admin, without asking the customer to re-register.
• Seasonal pricing lets you adjust rates for specific months automatically.
• A new AI feature in Channels helps you set your closed days without manually blocking every date.

Faster Order Handling

Order handling is where manual work tends to hide the longest, so this category saw the most individual updates:

• Custom delivery status colors for clearer visual order tracking.
• Pre-filled public order notes, added automatically to new orders.
• Randomized inventory allocation, spreading usage and maintenance more evenly across your fleet.
• “Extension” buffer times that block new weekend orders when turnaround time is required.
• Adjustable buffer times directly in the Schedule view.
• The ability to untag all order tags in Admin at once, to quickly surface unhandled orders.
• Automated self-service cancellation — access is revoked the moment a customer cancels, with no manual step.
• “Today” is now the default Schedule view, cutting a click out of daily navigation.
• Disabled inventory units are now clearly flagged in the Schedule so they don’t get accidentally booked.

Enhanced Subscriptions

Subscription and long-term rental billing is a category where small mismatches create disproportionate support load, so 2025’s updates focused on predictability:

• Charge subscriptions per customer on the same calendar day each month, or force all subscription customers onto the same billing date — ideal for monthly cleaning, inspection, or maintenance routines.
• An improved retry mechanism for subscription billing via the self-service gateway (Inlet), reducing failed-payment churn.
• Subscription orders created in Admin now pre-populate with a defined end date.
• Customers can update saved payment cards directly through My Rentals, and updated card details automatically apply to future subscription charges.

Safer Operations

• E-signatures with Criipto — remove paper contracts entirely and sign digitally.
• Verified customer identity, adding a layer of protection for high-value rentals.
• Custom contract PDFs, so you can add your own terms, document titles, or a streamlined layout.

Stronger Integrations & API Enhancements

For operators running Sharefox alongside accounting, ID verification, and access-control systems, the API and integrations layer got noticeably deeper this year:

• A new Public API endpoint for customer data (/admin/customers).
• General Accounting Report data now available via API — useful for utilization reporting.
• Ability to mark invoices as paid through the API.
• Caching enabled on the Public API products & accessories endpoint, for faster response times.
• A new self-service lock integration with Locky.
• Improved Autopass handling, with clearer user messages and cleaner timestamps.
• Autopass passings can now be mapped to a sales product for accurate accounting.
• Accounting integration improvements across the board: Inventory ID and Public Notes sent to invoices, flexible PowerOffice field mapping, an enhanced Visma eAccounting integration, payment method mapping for Fortnox, and the ability to send individual orders to Fortnox in seconds.

Deeper Insights

• A new Internal Orders Report, tracking orders excluded from the General Accounting Report.
• The Inventory List Report now includes Effective Date.
• The General Accounting Report now includes the number of rental days.

Improved Performance

• A faster, more responsive storefront experience.
• Major speed improvements across checkout, product pages, and storefront navigation.
• Faster loading for availability, Autopass, storefront, and inventory pages.
• Slimmer data loading for the Admin Customer Page and Create Order flow.
• Significant speed optimizations in Admin Orders and Inventory.
• Caching added to Public API endpoints.
• Many smaller, cumulative micro-optimizations across the platform.

Other Improvements

• Updated design for the Admin Coupons page.
• Affiliate tracking — URLs with codes now automatically tag orders for campaign attribution.
• Renamed Activities → Blog and Activities → Articles for clearer navigation.
• The barcode system now supports special characters such as *#%@.
• Numerous smaller improvements and fixes across the platform.

2025 at a Glance: Manual Work In, Automation Out

This is a representative sample, not an exhaustive list — the full changelog above covers considerably more ground.

Looking Ahead to 2026

These updates came out of close collaboration with the businesses actually running Sharefox day to day, and they set the foundation for what’s next. If you’re already on the platform, our Academy has walkthroughs for getting more out of the SEO and Schema tools specifically. If you’re evaluating Sharefox, you can see current pricing here or book a demo to talk through your specific setup.

If you’d like guidance on which of these features are most relevant to your operation, contact us or reach our support team — we’re glad to walk through it.

Thank you for being part of the Sharefox community. We look forward to supporting your growth in 2026.