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River City Equipment Rental Joins Empower Rental Group

Strategic Expansion for Enhanced Services

River City Equipment Rental & Sales, based in Muscle Shoals, Alabama, has joined the Empower Rental Group (ERG), a move that promises to bring significant benefits to its customers and operations. This strategic expansion, completed in June 2024, allows River City to leverage ERG’s extensive network and resources, enhancing their service offerings and operational efficiency.

Enhanced Equipment Rental Services

With this integration, River City Equipment Rental will now offer an expanded range of equipment through ERG’s network. This includes aerial, material handling, and earthmoving equipment, along with specialized construction site solutions. ERG’s resources are set to bolster River City’s inventory, ensuring that customers have access to a wider variety of high-quality equipment for rent and purchase.

Commitment to Customer Satisfaction

Ryan Wilson, CEO of Empower Rental Group, expressed enthusiasm about the acquisition, stating that the rebranding will enhance the company’s ability to meet customer needs effectively. This merger underscores ERG’s commitment to providing top-notch service and a comprehensive selection of equipment, ensuring that all rental and sales needs are met efficiently.

Benefits of the Merger

  1. Expanded Inventory: Customers will benefit from a broader selection of equipment, including heavy machinery, lifts, and homeowner tools.
  2. Improved Service: Leveraging ERG’s extensive network will enhance service reliability and availability.
  3. Local and National Resources: The combination of local service excellence with national resources promises a seamless and high-quality customer experience.

Locations and Contact Information

River City Equipment Rental operates locations in Decatur, Muscle Shoals, and Nashville. This regional presence is now strengthened with ERG’s support, promising enhanced service delivery across these areas.

For more information on how this merger can benefit your equipment rental needs, visit Empower Rental Group and explore their comprehensive services.

Related Resources

For businesses looking to optimize their rental operations, consider exploring the following solutions:

These resources provide valuable insights and tools to enhance efficiency and customer satisfaction in the rental industry.


The merger of River City Equipment Rental with Empower Rental Group marks a significant step forward in providing superior rental services. Customers can expect enhanced equipment options, improved service reliability, and a seamless rental experience backed by the extensive resources of ERG. Whether you are looking for heavy equipment for construction or tools for home projects, River City Equipment Rental, now powered by ERG, is your go-to solution.

For more information on rental software solutions that can further optimize your rental operations, visit