Rental is growing, but it also makes the battle for customers tougher. How do you capture the attention of potential customers? How to build knowledge of the company? In this article, we look at how content marketing can help increase the supply of new customers for rental companies.
What is content marketing?
Content marketing is content of interest to potential customers that is created to arouse curiosity and get people to discover their services. This can be content in the form of articles and blog posts, downloadable PDFs, e-books, videos, webinars, lectures and podcasts. In order to succeed with content, it is important that it is interesting to your target audience and relevant to your product.
Why do content marketing?
By regularly producing content on your website, you increase your organic visibility on Google. Check which search phrases are searched for in the Google search engine and use the Google Keyword Planner to determine which keywords are most searched for. Decide which keywords to include in your article so that you appear in a Google search.
What works and how do I proceed?
Video is known to be what works best in social media. Video also makes people stay longer on your website and is therefore a very important tool. Producing small animated video clips has today become far cheaper and easier than before. Webinars, lectures and podcasts are other current formats. Relevant e-books or downloadable PDFs are popular content that you can give away for free in exchange for contact information, so that you can contact potential interested parties again at a later opportunity. This is especially true for B2B (business to business) companies, but can also be interesting to test out for B2C (business to consumer) companies.
The goal of all content is ultimately sales
Content marketing is an effective way to attract new customers and drive additional sales to existing customers. For example, when writing a blog post, it is important to link to the relevant products so that it is very clear and easy for the customer to find your rental services. It is then important to have the right tools so that the content actually leads to new customers or repurchases.
We have developed a useful rental system for rental companies. With Sharefox, you can very easily and efficiently work with content marketing in a strategic way. Write blog posts with the effective blog module. Upload PDFs, E-books and videos. Set up newsletters using integration with Mailchimp, or use contact forms to exchange content for contact information for potential customers. Here you get access to all the tools you need to do content marketing.