How to optimize your Sharefox rental site
Just as consumers have certain expectations when shopping online, those same standards are transferred over to rental services. Investing some thought into optimizing your site will pay off in time. In this article you will learn how to optimize your Sharefox site to get more traffic on your website and more customers.
Step by step – How to optimize your Sharefox rental site
- Front page optimization
- Product optimization
- Image optimization
- Product categories optimization
- Search engine optimization
- How to change SEO meta titles for your rental webshop in Sharefox
1. Front page optimization
In the digital era, having a well-optimized website is imperative for any business, from International Brands and Organizations to small and medium rental businesses. Technology has made it simpler than ever before to locate businesses, yet that does not negate the significance of maintaining a good website. In the short time your page is viewed by potential customers, you must create a positive impression and convince them to select your service.
Before you start building your front page, you need to understand the market that you are in, your positioning and who your core segment is.
Are you selling B2B or B2C, or both? Try to think about how to make it as easy as possible for customers to navigate through your website.
When you have a great idea for your segment and positioning, then you will be able to design a website with a customer journey that caters to your core segment.
Here are our best tips on how to optimize your Sharefox front page:
Craft an attention-grabbing headline that succinctly highlights what your rental service has to offer. Don’t forget to incorporate the central keyword associated with your business, as well as the area in which your business is located. Providing this information upfront helps customers quickly identify if they’re in the right place or not.
To make it easy for customers to use your service, the text on the front page of your website should provide all the necessary information while being concise for mobile usage—get to the point. Here are some ideas of what you can include: What do you sell? Who are you? Where is your business located? How do they access and utilize the services you offer? Is there an option for home delivery or must they pick up their product themselves? Make sure every key detail is included so that visitors have everything they need at a glance.
Selecting the right visuals for your business can be a daunting task, yet it is essential for creating an impactful first impression. Unfortunately, many companies fail to realize this and rely on low-quality images that are usually pixelated. If you don’t have access to a professional photographer, consider looking into free resources such as Unsplash or Pixabay which offer stunning visuals perfect for businesses of any size.
Ensure that the logo you use to represent your business is of excellent quality and visible on whatever background it’s placed upon. If your logo features a light hue, incorporate a darker backdrop; if dark colors are employed in the design, a lighter ground would suffice best. By doing this, you’ll convey an optimal impression to all visitors
When selecting colors for your website, always stay true to your brand. However, be mindful that some shades may not appear optimally on digital displays. Additionally, never use white text against a light background or black font against a dark backdrop – both will be difficult to read.
Make sure your website stands out by utilizing the power of contrast. To create visually engaging websites, designers often utilize contrasting colors in text, buttons, and images to make them stand out. For instance, using a dark color button on a light background creates an impressive visual impact that captures the attention of viewers immediately. Employing such contrasts can be very effective in increasing visibility for your site elements and overall engagement with visitors to your page.
2. Product optimization
It’s important to have SEO in mind when you’re adding products to your rental store. Make sure to include relevant keywords in the title, description, and SEO texts of each product page for optimal results. Each product on your Sharefox site has a unique page that can be listed on Google. With simple optimization tactics, your rental store can start appearing more prominently in search engine rankings.
TIPS: Important rule: Do NOT ONLY write technical terms when creating products but write what your customers WOULD SEARCH FOR in Google.
One of the most common missteps rental businesses makes is adding products with technical names, without considering what potential customers would type into a search engine when trying to find them. People don’t know the name of that particular product.
If you own a bike rental business, customers won’t be looking for particular models such as Contessa Active 55 HD 22. Instead, they’ll search using phrases like “mountain bike tour” and the local area they’re visiting – after all, that’s what they want to rent. To demonstrate this further: if someone wants to go on an adventure cycling in California, their search will likely include terms such as “bike rentals California”.
One example of title you should not write:
How you should write titles:
To ensure that your titles are engaging and appeal to a broad audience, we recommend keeping them simple and avoiding too much technical information. You can always include more detailed descriptions or facts in the description text or an additional more detailed section.
If you don’t take the time to discern what customers are searching for, your business will ultimately suffer. You’ll be invisible in Google’s search results, meaning that there won’t be anyone visiting your website or purchasing your products and services. So invest some of your valuable time into understanding customer queries – it could make all the difference. Do you want to learn more about how to be found on Google? Read this article.
Capture the interest of your visitors by writing dynamic descriptions and displaying eye-catching visuals of your products. Use persuasive language to motivate them to rent from you, for example, by emphasizing how much they will gain from having this unforgettable experience. If you have difficulty crafting captivating product texts, let AI be a useful asset in creating engaging content for you.
How to change your products on your Sharefox site
To change the product text and add SEO text, go to one of your products and find the tab “Description” and under “SEO” you can add title tag (meta title) and description (meta description) for this product.
3. Image optimization
Investing in quality images is essential for any website, blog post, e-commerce store, or other online presence; after all, it is the first thing visitors will see.
There are different factors to consider when it comes to improving the quality of a photo. We recommend making sure you use a good camera with good lighting and photos with a higher DPI. If you don’t have the opportunity to take pictures yourself or hire a professional photographer, we recommend finding free pictures on Unsplash or Pixabay, or buying a subscription on Shutterstock.
On your Sharefox site, you can upload maximum images that are 2 MB, but we recommend keeping it under 100 KB if possible. 100 KB is what’s recommended to get the best speed on your website and will also help you get a higher ranking on Google. To reduce the file size of your images you can use a tool like TinyPNG. Lastly, remember to keep SEO in mind and add your most important keyword to the image names before uploading them to your site.
One good example of a hero picture from our customer Scandinavian Drone (we see many bad hero pictures):
Keeping all these tips in mind should help assure that your images are alway optimized.
4. Product categories optimization
Navigating a website should be seamless and painless. Nobody enjoys spending time trying to figure out where the product they need is located, which is why optimizing customer experience must always take priority. By making sure your navigation system functions accurately, you can guarantee that visitors will have an enjoyable and efficient rental journey on your site.
Enhance your customer experience with the product categories on the Sharefox site. Not only will it enable potential customers to easily find what they’re looking for, but also give them conclusive proof that they are in the right place. Make sure you utilize this incredibly efficient tool to ensure visitors understand what you have to offer without wasting time searching or guessing.
One good example on how to use product categories:
Optimizing your product categories is essential for ensuring greater visibility in Google search engines. With each category you create on your site, you get a unique page that will appear to users through the search engine. Additionally, Google values well-organized pages with excellent navigation capabilities, and utilizing organized categories for your products increases the likelihood of higher visibility in searches.
It is essential to add meta titles and descriptions to each product category as this text will be visible in search engine results like Google, which can directly drive customers to your website. Read our best tips on how to write meta titles and meta descriptions. To add your meta title and meta description, go to the product categories on your Sharefox admin site and fill in the fields “Title (SEO)” and “Description (SEO)” for each category. See the video for more details.
5. Search engine optimization
When potential customers look for rental services, their journey often begins with a simple Google or Bing search. It’s therefore essential to rank at the top for all relevant keywords your customers are searching for. Search Engine Optimization (SEO) can help you achieve this goal and make sure your website stands out from the competition. Having an online presence alone isn’t enough – every page on your website needs to be optimized.
Here are some tips to optimize your site for search engines:
- Research which keywords your customers are searching for on Google.
- Check which keywords your competitors are using; you can get a lot of ideas from them and free inside information.
- Include geographic keywords on your website.
- Write your keywords in the headings, texts, meta descriptions, and meta titles.
- Add your keywords to the image’s name before you upload it to Sharefox.
- Add keywords to all of your image alt texts.
If you own a trailer rental business in Copenhagen, for instance, it’s essential to investigate what keywords your customers are typing into search engines such as Google or Bing. This way, you can determine the exact phrases that should be included on your website – think “trailer rental Copenhagen” and similar terms. Read more about how to do keyword analysis.
To help you extend your reach even further, we recommend creating a free Google Business Profile. It will give you an additional platform to be seen on both Google and Google Maps. All it takes is a few minutes of your time – just head over to the website and get started.
To further elevate your website’s visibility, begin creating blog posts that are tailored to the keywords prospects search for. Doing so will strengthen your impression on major search engines and result in increased traffic and customers. Optimizing your site with relevant text is a critical step to reach more of today’s tech-savvy buyers who demand up-to-date content from businesses like yours. Read more about content marketing for rental businesses.