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How the Tools and Machinery Rental Industry Has Embraced Rental Software

In today’s fast-paced digital era, industries across the globe are rapidly adopting new technologies to streamline their operations and enhance customer experiences. The tools and machinery rental industry, known for its traditional approach, is now witnessing a significant shift towards digitalization. This blog explores how rental software has revolutionized the industry, particularly in the Nordic region, and highlights the benefits it offers to both businesses and customers.

I. Introduction

The tools and machinery rental industry has long been associated with conventional practices, often relying on manual processes and face-to-face interactions. However, with the rise of digital solutions and increasing customer expectations, rental businesses have recognized the need to embrace technology. This article delves into the growing digitalization of the industry, shedding light on the advantages rental software brings to the table.

II. Digitalizing the Customer Journey

One of the key driving forces behind the adoption of rental software is the demand for a seamless customer experience. Rental businesses in the Nordic region, particularly in Sweden and Norway, have acknowledged the benefits of digitalizing the entire customer journey. By implementing self-service stations and mobile booking options, these businesses have catered to the preferences of the new generation of customers, who value convenience and accessibility.

III. Centralized System for Enhanced Efficiency

Rental software offers rental businesses the advantage of a centralized system that simplifies various aspects of their operations. From managing orders and inventory to handling calendars and multiple locations, the software provides a comprehensive solution. This level of efficiency enables rental businesses, specializing in construction and DIY equipment, to optimize their processes and meet customer demands effectively.

IV. Catering to Diverse Customer Base

The tools and machinery rental industry serves a diverse range of customers, including both businesses (B2B) and individual consumers (B2C). Rental software offers the flexibility to accommodate the unique requirements of each customer segment. Businesses can now seamlessly rent heavy machinery, scaffolding, fences, lifts, cranes, excavators, and generators, without the concerns of equipment loss. Additionally, the software allows rental merchants to create special pricing and implement deposit systems for their valuable equipment, ensuring the security of their assets.

V. Ensuring Legal Compliance

Digitalization brings with it the need for secure transactions and legally binding agreements. Rental software addresses this concern by incorporating digital signatures for agreeing to terms and conditions. By leveraging this feature, both rental businesses and customers can rest assured that their legal rights are protected throughout the rental process.

VI. The Success of Online Rental Stores

At Sharefox rental software, we have observed that rental stores that expand their operations to include an online rental store gain a competitive edge in the market. There are several reasons why this transformation proves to be advantageous. First, it offers adaptability, allowing rental businesses to cater to the evolving needs of customers in a digital age. Second, it opens up new opportunities for multichannel marketing, enabling businesses to reach a wider audience through various online platforms. A great example of this is RentMeNow

VII. Getting Started with Rental Software

If you’re a rental business looking to embark on the digitalization journey, getting started with rental software doesn’t have to be daunting. Here are some key steps to consider:


  1. Evaluate Your Needs: Assess your specific business requirements and determine the functionalities you need in rental software. Consider factors such as inventory management, customer management, and online booking capabilities.
  2. Research and Compare: Explore different rental software providers in the market. Look for features that align with your needs, user-friendly interfaces, and good customer support.
  3. Implementation and Training: Once you choose a rental software solution, ensure a smooth implementation process. Provide training to your staff members to familiarize them with the software’s features and functionalities.
  4. Integrate Online Rental Store: To maximize your reach and tap into the digital customer base, consider integrating an online rental store into your existing business. This will enable customers to conveniently browse and book equipment online.


VIII. Increased Sales through Online Rental Stores

Companies that combine sales with rental services can greatly benefit from implementing an online rental store with an automated booking process. The integration of rental software not only streamlines rental operations but also has a positive impact on sales. Here’s why:

By automating the rental department’s processes, staff members are freed up to focus on sales performance and providing excellent customer service. With rental software handling the day-to-day tasks of managing rental orders, employees have more time and energy to dedicate to sales efforts.


A real-life example of the success achieved through the combination of sales and rental is NTS Trailer Service in Norway. Upon implementing an online rental store and automated booking process, they experienced a significant increase in sales. This was primarily due to the elimination of the time-consuming manual handling of rental orders, allowing their staff to concentrate on driving sales and building customer relationships.


When companies embrace rental software and leverage online rental stores, they create a synergistic effect between rental services and sales. By optimizing their rental operations and enhancing customer experiences, they can simultaneously drive sales growth, resulting in increased revenue and business success.


In conclusion, companies that integrate sales with rental services can unlock tremendous potential by implementing an online rental store with an automated booking process. By streamlining rental operations, staff members can focus on sales performance, leading to improved customer service and increased sales. NTS Trailer Service’s success story in Norway exemplifies the positive impact of this strategic approach.



The tools and machinery rental industry has embraced rental software, embracing digitalization to enhance customer experiences and streamline operations. The Nordic region, with its focus on self-service stations, mobile booking options, and centralized systems, stands as an excellent example of the benefits digitalization brings. By adopting rental software, businesses can cater to the demands of a new generation of customers, ensure operational efficiency, and unlock opportunities for growth.


  1. How does rental software benefit customers?

Rental software benefits customers by providing them with convenient access to a wide range of tools and machinery, seamless online booking options, and secure transactions through digital signatures.

  1. Can rental software handle multi-location stores?

Yes, rental software is designed to handle multiple locations, allowing businesses to efficiently manage their inventory and bookings across various branches.

  1. Does rental software support both B2B and B2C customers?

Absolutely! Rental software caters to the needs of both businesses (B2B) and individual consumers (B2C), offering tailored solutions for each customer segment.

  1. Can rental software help prevent equipment loss?

Yes, rental software enables businesses to track their inventory and implement measures to prevent equipment loss, such as deposit systems and specialized pricing for valuable equipment.

  1. What are the advantages of integrating an online rental store?

Integrating an online rental store expands a rental business’s reach, allowing them to tap into a larger customer base and leverage multichannel marketing strategies for increased visibility and revenue.


What are you going to do now?

When you are ready… Here are 4 ways we can help you expand your rental business! 


  1. Do you want to grow your business today? Try Sharefox rental system for free – or book a demo and get a personal expert to analyze your company’s situation, come up with solutions on how you can streamline your methods and create a more profitable company.
  2. To learn more about the Sharefox rental system, read about trends and news for free, visit our blog or visit our resources section in the main menu. Here you can download guides and e-books that we also share with our customers.
  3. If you want to work with the circular economy and Saas and want to be part of the Sharefox team or find out why we are one of the fastest growing rental platforms in the rental industry, see our job postings here.

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