More and more Norwegians prefer to rent physical objects rather than own them. This gives consumers a lot of freedom to choose freely between different products and not to tie up money in items that are not used much.
For the environment, this is a sustainable model – but is the business model profitable?
In this podcast, we have gathered representatives from four companies that are deeply involved in circular economy, sustainability and service development – Andreas Hannevik from Jernia, Henrik Hojem from Parkdressen, Fred Kihle from Sharefox and Jon Erik Ofstad from Subscrybe. Listen to the conversation on the theme from owning to renting.