Blog

• E-commerce
• Rental operations

Thinking about starting a jet ski rental business? Here's what it actually takes — from startup costs and permits to insurance, pricing, and marketing — based on how established operators run their fleets.

• E-commerce
• Rental operations

Get the software and tools that you need for a modern rental business. We share our insight in how to be successful

• Circular economy
• E-commerce
• Rental operations

How inflation squeezes rental margins — and the four levers (utilization, pricing, cost-per-booking, cash flow) that protect profit without losing customers.

• E-commerce
• Marketing

A rental business plan needs more than a generic template — it has to account for fleet costs, utilization rates, and seasonal demand. Here's how to build one step by step, whether you're chasing a bank loan or testing a niche lean.

• Circular economy
• E-commerce
• Rental operations

From tool rental to self-storage and RV fleets, this guide breaks down 49 real rental business ideas across equipment, events, vehicles, outdoor gear, and specialty niches — with startup steps and a category-by-category profitability comparison.

• Circular economy
• E-commerce
• Rental operations

Recurring revenue only pays off if the operations behind it hold up. This guide covers how to structure a subscription offer, pick the right payment model, and automate billing and retention so growth doesn't mean more manual work.

• Circular economy
• E-commerce
• Rental operations

Subscriptions have moved from niche to mainstream. This guide breaks down what makes the model work — pricing structures, retention tactics, billing pitfalls, and how to know if your business is ready to make the shift.

• Circular economy

Listen to the Norwegian podcast where Jernia, Parkdressen.no, Subscrybe and Sharefox discuss the topic.

• Rental operations

After two years of pandemic closures and a wave of app-based mobility competitors, B Corp-certified bike rental chain Baisikeli found its five-star Google reviews slipping — not because of bad service, but because manual booking and pickup couldn't keep up with customer expectations. Here's how they moved to a self-service rental model, and what changed.

• Rental operations

Thinking about renting out machines, tools, or equipment? Here's why now is the right time — cost-effective fleet utilization, access to the right equipment for every jobsite, and the flexibility your customers actually want. Includes equipment types to stock and how to get your rental operation running.

• Circular economy

Selling a product once caps its value at the sale price. Discover why rental, subscription, and product-as-a-service models — the building blocks of the circular economy — are turning sustainability into a genuine growth channel for businesses ready to make the shift.

• Marketing

A practical guide to content marketing for rental businesses — how B2C and B2B audiences differ, which formats actually convert, and how to build, execute, and measure a strategy that keeps paying off long after you publish.

• Rental operations

Self-service rental is now the baseline customer expectation, not a bonus feature. This guide breaks down how ShareBox (self-service check-in/out) and Sharefox (the rental commerce platform behind it) work together to automate booking, ID verification, payment, and access — across car rental, equipment, and self-storage.

• Rental operations

Rental margins are shrinking as competition intensifies. Learn how asset utilization, smart pricing, and digital automation work together to close the profitability gap and turn efficient operations into stronger margins.

• E-commerce

As e-commerce keeps eating into physical retail, rental and subscription models give store-based businesses a way to fight back — turning existing inventory into recurring revenue and a stronger, harder-to-copy customer experience.

• Circular economy
• E-commerce

While Nvidia, Apple, and Amazon set the pace for retail technology at a global scale, a different kind of innovation is happening in Norway — one focused on solving very specific operational problems for rental and self-storage businesses, not chasing market-cap headlines.

• Circular economy

Norway recirculates just 2.6% of the resources it consumes — far behind the Dutch rate of 24.5%. See how the circular economy differs from the linear model, and how rental pioneers like Jernia and Parkdressen are already building profitable, reuse-based business models.

• E-commerce

Today's rental customers judge every booking against the same bar as any online purchase — fast, self-service, secure, and easy to trust. Here are the five areas rental businesses need to get right to keep them coming back.

• News

What does it take for a customer to rent a drill instead of buying one? Tooler.no found out through customer interviews — then built a pick-up-anywhere rental service around the answer, powered by Sharefox.

• E-commerce

A comparative Life Cycle Assessment from Sharefox, Jernia, and NMBU tested whether renting tools is actually better for the climate than owning them. The data says yes — with two important exceptions.